Silk screen printing Munich Mory + Meier GmbH – Award winning

Advertiser: Austria Solar – Verein Zur Foerderung Der Thermischen Solarenergie

Product: Solar Energy Provider

Entrant Company: Serviceplan Munich

Country: GERMANY

Year: 2012 Award: Grand Prix

Synopsis:

Brief Explanation

The main objective was to create an annual report that could only be read under sunlight. Therefore, the most challenging part was to determine the right mixing ratio of the photochromatic colours, in order to render the report all white under artificial light.

Describe the brief from the client

We were briefed to develop a remarkable medium, which had to portray Austria Solar as a consistently innovative inter-trade organisation of the Austrian solar industry.

Description of how you arrived at the final design

After many tries, we discovered the right mixing ratio. In the end, we used environmentally friendly photochromatic colours in just the right amount so you could not see anything without UV exposure.

Indication of how successful the outcome was in the market:

The report was so well received that we had to have it reprinted. We received more than 400 requests from all over the world, eg. Ernest & Young, the Austrian office of the Federal Chancellor, the TED conference, Greenpeace to name a few. As an additional result, the printing company Mory & Meier is being overwhelmed with orders.

Credits:

Name                                     Company                                                     Position

Alexander Schill                                                                                        Chief Creative Officer

Chr. Everke/Cosimo Moeller/A. Nagel                                            Creative Directors

Moritz Dornig                                                                                              Copywriter

Matthaeus Frost                                                                                        Art Director

Christina Paulus/Stefanie Zillner                                                       Account Supervisors

Mathias Noesel                                                                                          Graphic Design

Stefan Meier                        mory & meier                                            Print Shop

Mr. Waldmann                   Buchbinderei Ruffert                              Bookbinder

Source: www.canneslions.com/inspiration/past_prix_advert.cfm?sub_channel_id=304