Magic with photo chromatic colors for Miele

A special silk screen printing with photochromatic pigments puts steam in Mieles marketing campaign. By this technology photochromatic pigments are printed on the papers. As soon light hits the advertisement the smoke and steam vanishes as if it’s magic. Is the advertisement closed and light-safe the pigments are reactivated. Without digital technology and together with light sensitive pigments printed in several silk screening steps the advertisement becomes a moving picture.

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