A printing process that gives print ads a head start.
Screen printing with photochromatic inks applies light-sensitive pigments to the advertising paper. When the motif is opened and light falls on the double page, the steam above the pot disappears as if by magic (see article image & video). The pigments are reactivated when the page is opened. In this way, the otherwise static medium is transformed into a moving image without any digital technology, solely through the interaction of light-sensitive pigments and a multi-stage screen and offset printing process.